Prince Royce unveils lyric video for new single “Back It Up”

5 May

Prince01

Prince Royce has unveiled the lyric video for his new single online.

The singer/songwriter posted the lyrical clip for “Back it Up” – featuring Pitbull – to his Vevo channel on Tuesday (May 05, 2015).

“Back it Up” was co-written by Savan Kotecha, whose other credits include Tori Kelly’s “Nobody Love” [Capitol Records], Ellie Goulding’s “Love Me Like You Do” [Republic Records] and Hilary Duff’s “All About You” [RCA Records].

Production duties were handled by Max Martin and Ilya KnocDown, who are also responsible for Jennifer Lopez’s “First Love” [Capitol Records], Ariana Grande’s “Problem” [Republic Records] and Jessie J’s “Bang Bang” [Lava Records].

Royce’s debut English album – featuring previous promotional cut “Stuck on a Feeling” – is scheduled to hit stores later this year under RCA Records.

The still-untitled project boasts further alliances with Warren “Oak” Felder (Rihanna, Jason Derulo), Lil’ Eddie (Rita Ora, Kylie Minogue), Steve “Aceface” Mostyn (Sia, Emeli Sande) and Talay Riley (Usher, Keri Hilson).

Watch the lyric video for “Back it Up” below.

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