Prince Royce premieres “Back it Up” music video with Jennifer Lopez, Pitbull

10 Jun

Prince01

Prince Royce has premiered the music video for his new single online.

The singer and songwriter posted the visual clip for “Back it Up” – featuring Jennifer Lopez and Pitbull – to his Vevo channel on Tuesday (June 09, 2015).

“Back it Up” – now available for download via iTunes – was co-written by Savan Kotecha (Ariana Grande, Tori Kelly) and produced by Ilya “KnocDown” Salmanzadeh (Taylor Swift, Ellie Goulding).

Video treatment was handled by Colin Tilley, whose other credits include Ne-Yo’s “Coming With You” [Motown Records], Ella Henderson’s “Mirror Man” [Syco Music] and Nicki Minaj’s “Anaconda” [Republic Records].

Royce’s upcoming debut English album – featuring previous single “Stuck on a Feeling” – is due later this year under RCA Records.

The still-untitled CD will feature additional alliances with Jason Evigan (Madonna, Kelly Clarkson), Ross Golan (Colbie Caillat, Jason Derulo), Sam Martin (David Guetta, Nick Jonas) and Robopop (Charli XCX, Lana Del Rey).

Watch the music video for “Back it Up” below.

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