Niia shares music video for new promotional single “California”

15 Mar

Niia has premiered the music video for her new promotional single online.

The Bradley Soileau-directed clip for “California” was posted to the American singer/songwriter’s YouTube channel on Wednesday (March 15, 2018).

The track was co-written by fellow recording artist Purple Ferdinand, whose current mini-album “Rain or Shine” is now available via iTunes, Apple Music, Amazon, Google Play, Tidal and all other digital streaming platforms.

Production duties on “California” were handled by regular collaborator Robin Hannibal, whose resume boasts additional works with Erik Hassle (“No Words”), Jacob Banks (“Unknown to You”), Kacy Hill (“Am I”), Lion Babe (“Where Do We Go”), Chairlift (“Ch-Ching”) and Yuna (“Best of Me”).

Niia’s debut studio collection “I” – featuring previous promotional singles “Sideline,” “Nobody” and “Day & Night” – is out now via Atlantic Records.

Watch the music video for “California” below.

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